Making a shift from old into the new.
Making a shift from old into the new is always a challenge and when syc (formerly Fusion Youth and Community) first approached us we weren’t sure how possible it would be for them. As with most of our projects we undertook a day-long brand workshop to get under the hood of the organisation and get to some clarity of how we might work together to bring about the meaningful change they were seeking.
The workshop led to a new name Shift Youth and Community (SYC) that better reflected where they were heading and their newly articulated values as an organisation. That name change then enabled a new dynamic identity that captured far more of the energy and forward motion we found. The flexible identity system we created enables the team to independently create new assets and material as they continue their work.