SFL Excellence in production – Daughter Design Studio
SFL responsive web design – Daughter Design Studio
SFL responsive hire book – Daughter Design Studio

The details

SFL are an audio visual production company with people at their core. They came to us with a brief to re-develop, broaden and improve the look of the brand identity and website. With the company having grown over the last few years it was time to re-align the visual identity with their current position.

We worked closely with the team at SFL over several months on a process that included content planning workshops, a new design direction and fully responsive site built on WordPress by our good friend Ben Morrison. We took the existing logo and expanded upon the brand color palette, typography and overall visual language. We helped them curate and organise their existing content and create new copy that reflected their personality and natural tone of voice.

The new site is image led to capture the excitement of live events, supported by content that demonstrates the team’s technical expertise and the scale at which they work.

We’re all about tech, people, and challenging norms and Daughter have really helped us articulate and develop that into our identity. They’ve pushed us, asked hard questions and focussed our thinking about how we talk about ourselves and how we want our customers to engage with us. The end result is a brilliant representation of all the things we do and value. It’s so much more than just a new website, it’s a new tool for our customers and our staff to engage with.
Craig Lawrence Video & Projects Director

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