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Lakes Alive mark – Daughter Design Studio
Lakes Alive flags by Daughter Design Studio Lakes Alive icons Daughter Design Studio
Lakes Alive poster by Daughter Design Studio
Lakes Alive lanyard by Daughter Design Studio Lakes Alive tote bag by Daughter Design Studio
Photo credit: Lakes Alive instagram @lakesalive

Photo credit: Lakes Alive instagram @lakesalive

Project

Client

The Lake District National Park commissioned us to develop a brand and visual identity for Lakes Alive – a new annual arts festival based in Kendal and the wider Lake District National Park.

The identity evolved around the concept of heights and depths. Likening the relationship between the mountain heights and lake depths to the range of emotions and experiences that art can evoke gave us an idea to run with.

The colour palette relates in part to the natural environment but also captures the excitement of the festival. Inspired by the intense colour of the sun rising and setting over the mountain tops, the simple palette uses vivid colours and gradients.

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